May 2021 – Mixed-Mode in Survey Research: Why and How to Implement It

Slides available below,  webinar replay HERE

This webinar continued the webinar series by the World Association for Public Opinion Research (WAPOR). On Wednesday, May 26, speakers discussed the most recent developments in mixed-mode surveys. They approached the question from a practitioner’s point of view, that is, they spoke about the issues associated with implementation, combination and weighting of data collected using different modes. The webinar was moderated by Claire Durand.

Webinar Presentations:

Conducting the European Values Study in Self-Administered Mixed-Mode Design: Insights from Germany
Tobias Gummer is a senior researcher and team leader at GESIS—Leibniz Institute for the Social Sciences, Mannheim, Germany. His methodological research interests include survey design, data quality, nonresponse, prevention and correction methods for biases, and analysis of social and individual change. 
Mixed-Mode Polling: More Than a Plan B 
Oliviero Marchese is Global Director of Election Research at Ipsos. He has thirty years of experience in research methods, focusing on data collection, statistical analysis and data modelling, especially in election research. Since 1995, he successively acted as Managing Director of the French Operations, President of Ipsos Interactive Services Europe and Head of Global Access & Engagement. He was appointed in his current Public Affairs role in 2018.

Using a Mixed Mode Approach for Election Surveys: The Case of AP VoteCast in the United States
Trevor Tompson is senior vice president for public affairs and media research at NORC at the University of Chicago.  He is a specialist in public opinion and elections research and has conducted surveys in dozens of countries around the world.  He is the founding director of The Associated Press-NORC Center for Public Affairs Research and is the former global director of polling at AP.  He led the team that developed AP VoteCast, AP and NORC’s innovative election survey product.

WAPOR has set up a program of webinars, open to the public. We will have three types of webinars: Thematic webinars, regional webinars and methodological training. 

April 2021 Webinar – Public Opinion Perceptions of Social, Economic, and Political Challenges in Latin America
March 2021 Webinar Adapting Push-to-Web Survey Designs for Use in Different Countries and Situations
February 2021 Webinar – Electoral Polls in Difficult Times
November 2020 Webinar – WAPOR-GBS Joint Webinar: Pandemic, Governance, and Comparative Public Opinion Research
September 2020 Webinar – Advances in Comparative Survey Methods
July 2020 Webinar – Mixed Mode and Mixed Device Surveys: Why, When, and How
June 2020 Webinar – COVID-19: How We Ask Questions, Collect the Data and What Do We Learn? 
May 2020 Webinar – Changes in Survey Research in Times of COVID-19
September 2019 Webinar