July 2020 Webinar – Mixed Mode and Mixed Device Surveys: Why, When, and How
Slides available below, video HERE
The COVID-19 pandemic changed and will go on changing survey research, in particular the data collection modes to conduct surveys. Social distancing implies limiting interviewer impact and more creative use of self-administration. Mixed mode surveys are not new but they are becoming necessary in the current situation. Especially mixed mode surveys with an online component included offer many advantages, but also challenges. One of the challenges is the use of mixed-devices (smartphone, tablet) to complete an online questionnaire.
This webinar brings together two survey researchers who are well-known specialists of the use of mixed modes and mixed devices in survey data collection. Edith de Leeuw and Anne Elevelt will present why, when, and how to use mixed mode and mixed device surveys. They will address problems that we are likely to face when using mixed mode and mixed device designs and review Current Best Practice solutions.
About the presenters:
- Edith de Leeuw is professor emeritus in survey methodology and statistics at Utrecht University. She is an expert in mixed mode surveys and survey nonresponse and has over 150 scholarly publications. She was co-editor of 5 internationally renowned books on survey methodology. In 2017 Edith received the WAPOR Helen Dinerman prize for lifetime contributions to the field of public opinion and the ESRA award for outstanding services to survey research, the highest honors given by these organizations.
- Anne Elevelt is a PhD candidate in survey methodology at the Department of Methodology and Statistics of Utrecht University. Her research focuses on nonresponse and measurement quality in smartphone-only survey research and sensor data collection. She has published in Social Science Computer Review and Survey Research Methods and has been an invited speaker at the Leibnitz Institute fur Sozial Wissenschaften and the ESRA conference. She has taught survey methodology courses at Utrecht University, as well as short courses and webinars on mixed device use at international programs.
Claire Durand, past president of WAPOR, moderated the webinar.