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WAPOR is an international professional association whose members recognize the centrality of public opinion in shaping and serving society. We emphasize the importance of conducting scientifically sound public-opinion research and how this information can be useful to society and its various publics.
As part of our mission, we offer a variety of publications, newsletters and other print and digital information sources to promote best practices and share industry information worldwide.
The archives of the World Association for Public Opinion Research are housed at the University of North Carolina-Chapel Hill. They are part of the Southern Historical Collection housed and cataloged at UNC.