WAPOR 71st Annual Conference
27-30 June 2018 ● Marrakesh, Morocco

Public Opinion Research in a Changing World

Final Program

The political and technological environment in which public opinion research operates has experienced dramatic changes in the past few years. Politically, we have witnessed unrest and wars in many parts of the world, a rise of populism and anti-immigration sentiments in large parts of the Western World, and the threat of escalation in the Korean Peninsula. In situations where public opinion is evenly divided, it has been very difficult for pollsters to accurately predict the final results, like in the UK election of 2015 and the Brexit referendum of 2016, the US 2016 presidential elections and the Israeli 2015 elections. Recent technological developments in the modes of communication – spread of cellular phones and of the internet for example – present new challenges – and offer new possibilities – to survey research. Alternate indicators to polling appear, including indicators from citizens’ activities in online social networks and indicators of their online information seeking. In light of these technological and political changes, traditional public opinion research faces many opportunities and challenges.

The 71st WAPOR Annual Conference program will highlight these issues, namely questions relating to how public opinion operates – and can be measured – in these changing environments and how it should operate in order to better serve society. Paper topics will focus on all aspects of public opinion. These topics include, but are not restricted to:

• Methodological challenges and improvements, including in the areas of sampling, measurement, survey     design and survey response or non-response
• Challenges of comparative research and International Survey Projects, cross-cultural concerns in   data collection and measurement issues
• New sources of information on public opinion and the use of social media to voice public opinion
• News, media, journalism and public opinion
• Political behavior, participation and culture
• Electoral polls in emerging/incomplete democracies
• Social media, big data, sentiment analysis, and emerging technologies

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