April 2023 – Mixed-Mode Sampling for Public Opinion Research: Much More Than a Plan B
In 2023, WAPOR resumes our education program with a new series of webinars on public opinion research methodology. Our third webinar will take place on Friday, April 28 at 10.00-11.30 AM EST. Our excellent speaker, Sébastien Dallaire will deliver a talk on “Mixed-Mode Sampling for Public Opinion Research: Much More Than a Plan B“. Attendance is free of charge; WAPOR membership is not required. Claire Durand (University of Montreal, Canada), WAPOR Education Committee Chair, will moderate the discussion.
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Mixed-Mode Sampling for Public Opinion Research: Much More Than a Plan B
As the public opinion research industry grapples with rapidly changing communications, societal and political environments worldwide, it is of paramount importance for research firms to constantly improve upon existing data collection methods to obtain representative samples of voters. As an organization that measures public opinion around the world, Ipsos has learned that sound research cannot rely exclusively on one data collection mode over all others. Each market presents its own challenges and opportunities and often, the best approach is to use more than one data collection mode. But while doing so may improve overall sample quality, it also involves additional challenges at all stages of research: questionnaire design and programming, fieldwork, tabulation and weighting.
Sébastien Dallaire is Senior Vice President, Public Affairs, at Ipsos Canada. Sébastien has been involved in political polling for more than 20 years, during which he has developed in-depth expertise in measuring public opinion via live-interviewer phone sampling, opt-in online panels, mail-in surveys and mixed-mode sampling. He is a leading spokesperson and political analyst for Ipsos in Canada.