Home » ESOMAR/WAPOR Guide to Opinion Polls

ESOMAR/WAPOR Guide to Opinion Polls

The revised ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys sets out the responsibilities of researchers to conduct opinion polls in a professional and ethical way.

Opinion polls and surveys often receive widespread attention in the media and decision makers, journalists and the public need to be able to differentiate between professional and unprofessional polls.

This updated Guideline highlights the information that researchers and those publishing survey data must make available to enable the public and other stakeholders to evaluate the results.

It also provides guidance on different types of opinion polling including exit polls and online polls.

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR and WAPOR Key Requirements for Opinion Polls and Published Surveys

This post is also available in: Chinese (Traditional), French, German

Newsletter Available:
June 2014 Newsletter

Press Release: LINCOLN (Nebraska, USA)
23 May 2013
Statement Regarding the Levada Center (Moscow) Case

Upcoming Conferences and Seminars:

WAPOR 67th Annual Conference 

Nice, France
4-6 September 2014
Conference Information
Conference Registration
Final Program
Final Program (PDF)
Online Interactive Program
Information (French version)

WAPOR Regional Seminar
Doha, Qatar
7-9 March 2015
Call for Participation

Updated version of the WAPOR Code of Ethics
Click here to view the updated code

Past Press Releases: LINCOLN (Nebraska, USA)

December 20, 2012
Freedom to Publish Opinion Polls Study Results
English version
Chinese version

November 13, 2012
Statement Regarding Polling Regulations in Mexico

October 24, 2012
Statement Regarding Pre-Election Polls in Ukraine

August 3, 2011
Pollsters Missing in Michoacan, Mexico

February 17, 2011
Public Opinion Research Must Guarantee the Confidentiality of Responses
Comunicado de Prensa

Book:
Who’s Afraid of Opinion Polls?
by Wolfgang Donsbach

This post is also available in: Chinese (Traditional), French, German

© 2010 WAPOR All Rights Reserved