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ESOMAR/WAPOR Guide to Opinion Polls

The revised ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys sets out the responsibilities of researchers to conduct opinion polls in a professional and ethical way.

Opinion polls and surveys often receive widespread attention in the media and decision makers, journalists and the public need to be able to differentiate between professional and unprofessional polls.

This updated Guideline highlights the information that researchers and those publishing survey data must make available to enable the public and other stakeholders to evaluate the results.

It also provides guidance on different types of opinion polling including exit polls and online polls.

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR and WAPOR Key Requirements for Opinion Polls and Published Surveys

This post is also available in: French

WAPOR Press Release:
WAPOR Statement on House of Lords
Submitted by WAPOR as evidence to the House of Lords Select Committee on Political Polling and Digital Media on August 30, 2017

WAPOR Statement on Chilean Ban on Polls
June 29, 2017

WAPOR Press Release: Intervention Against Pollsters In Ecuador
AAPOR WAPOR 12 April 2017 Ecuador Statement

WAPOR Press Release: IISEPS
Press Release

WAPOR Ad Hoc Committee Report:
Review of allegations concerning IISEPS data fabrication

WAPOR/ESOMAR Press Release: Levada Center
Press Release

WAPOR/ESOMAR Joint Letter Regarding Levada Center:

Press Release:
Understanding and Interpreting Opinion Polls
New International Online Course for Journalists

Upcoming Conferences and Seminars:

WAPOR 71st Annual Conference
Public Opinion Research in a Changing World
Marrakech, Morocco
June 28-30, 2018
Information coming soon!

WAPOR VIII Latin America Congress
Colonia del Sacramento, Uruguay
October 17-19, 2018
Information coming soon!

Updated version of the WAPOR Code of Ethics:
Click here to view the updated code

Past Press Releases:

WAPOR Press Release: LINCOLN (Nebraska, USA)
Statement on interviewers lynched in Ajalpan, Mexico
English version
Spanish version

News Available:

Who’s Afraid of Election Polls?
by Wolfgang Donsbach

This post is also available in: French

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