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ESOMAR/WAPOR Guide to Opinion Polls

The revised ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys sets out the responsibilities of researchers to conduct opinion polls in a professional and ethical way.

Opinion polls and surveys often receive widespread attention in the media and decision makers, journalists and the public need to be able to differentiate between professional and unprofessional polls.

This updated Guideline highlights the information that researchers and those publishing survey data must make available to enable the public and other stakeholders to evaluate the results.

It also provides guidance on different types of opinion polling including exit polls and online polls.

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR and WAPOR Key Requirements for Opinion Polls and Published Surveys

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WAPOR Press Release: LINCOLN (Nebraska, USA)
Statement on interviewers lynched in Ajalpan, Mexico
English version
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Upcoming Conferences and Seminars:

WAPOR 69th Annual Conference
Austin, Texas (USA)
10-12 May 2016
Call for Participation

WAPOR VII Latin American Congress
Monterrey, Mexico
October 12-14, 2016
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Updated version of the WAPOR Code of Ethics:
Click here to view the updated code

Past Press Release: LINCOLN (Nebraska, USA)
23 May 2013
Statement Regarding the Levada Center (Moscow) Case

Book:
Who’s Afraid of Election Polls?
by Wolfgang Donsbach

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