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ESOMAR/WAPOR Guide to Opinion Polls

The revised ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys sets out the responsibilities of researchers to conduct opinion polls in a professional and ethical way.

Opinion polls and surveys often receive widespread attention in the media and decision makers, journalists and the public need to be able to differentiate between professional and unprofessional polls.

This updated Guideline highlights the information that researchers and those publishing survey data must make available to enable the public and other stakeholders to evaluate the results.

It also provides guidance on different types of opinion polling including exit polls and online polls.

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR and WAPOR Key Requirements for Opinion Polls and Published Surveys

This post is also available in: French

WAPOR Press Release: 
WAPOR Statement on Chilean Ban on Polls

WAPOR Press Release: Intervention Against Pollsters In Ecuador
AAPOR WAPOR 12 April 2017 Ecuador Statement

WAPOR Press Release: IISEPS
Press Release

WAPOR Ad Hoc Committee Report:
Review of allegations concerning IISEPS data fabrication

WAPOR/ESOMAR Press Release: Levada Center
Press Release

WAPOR/ESOMAR Joint Letter Regarding Levada Center:

Press Release:
Understanding and Interpreting Opinion Polls
New International Online Course for Journalists

Upcoming Conferences and Seminars:

WAPOR 70th Annual Conference
Lisbon, Portugal
July 15-17, 2017
Conference information

Updated version of the WAPOR Code of Ethics:
Click here to view the updated code

Past Press Releases:

WAPOR Press Release: LINCOLN (Nebraska, USA)
Statement on interviewers lynched in Ajalpan, Mexico
English version
Spanish version

News Available:

Who’s Afraid of Election Polls?
by Wolfgang Donsbach

This post is also available in: French

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