Home » ESOMAR/WAPOR Guide to Opinion Polls

ESOMAR/WAPOR Guide to Opinion Polls

The revised ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys sets out the responsibilities of researchers to conduct opinion polls in a professional and ethical way.

Opinion polls and surveys often receive widespread attention in the media and decision makers, journalists and the public need to be able to differentiate between professional and unprofessional polls.

This updated Guideline highlights the information that researchers and those publishing survey data must make available to enable the public and other stakeholders to evaluate the results.

It also provides guidance on different types of opinion polling including exit polls and online polls.

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR and WAPOR Key Requirements for Opinion Polls and Published Surveys

This post is also available in: Chinese (Traditional), French, German

Newsletter Available:
December 2014 Newsletter

Press Release: LINCOLN (Nebraska, USA)
23 May 2013
Statement Regarding the Levada Center (Moscow) Case

Upcoming Conferences and Seminars:

WAPOR 69th Annual Conference
Austin, Texas (USA)
10-12 May 2016
Information coming soon!

Updated version of the WAPOR Code of Ethics:
Click here to view the updated code

Past Press Releases: LINCOLN (Nebraska, USA)

December 20, 2012
Freedom to Publish Opinion Polls Study Results
English version
Chinese version

November 13, 2012
Statement Regarding Polling Regulations in Mexico

October 24, 2012
Statement Regarding Pre-Election Polls in Ukraine

August 3, 2011
Pollsters Missing in Michoacan, Mexico

February 17, 2011
Public Opinion Research Must Guarantee the Confidentiality of Responses
Comunicado de Prensa

Book:
Who’s Afraid of Election Polls?
by Wolfgang Donsbach

This post is also available in: Chinese (Traditional), French, German

© 2015 WAPOR All Rights Reserved