In Memoriam: Sir Robert M. Worcester (1933–2025)

The World Association for Public Opinion Research (WAPOR) mourns the passing of Sir Robert Worcester, who died on 5 September 2025 at the age of 91. Sir Robert was a pioneering figure in the field of survey and public opinion research, and a longstanding friend and leader within WAPOR.

Sir Robert served as President of WAPOR from 1982 to 1984, guiding the association during a period of increasing international expansion. His presidency was marked by a strong commitment to professional standards, methodological rigor, and the conviction that the voices of the public—when measured with accuracy and care—are essential for democratic governance and international understanding.

In recognition of his contributions to the field and his support of WAPOR’s scholarly mission, the association established the Robert M. Worcester Prize, awarded annually for the most outstanding article published in the International Journal of Public Opinion Research (IJPOR). This award, which continues to this day, reflects Sir Robert’s belief in the importance of excellence in academic and professional research and ensures that his influence will be felt for generations to come.

Sir Robert’s professional achievements extended far beyond WAPOR. Born in Kansas City, Missouri, in 1933, he began his career in survey research in the United States before moving to the United Kingdom in the 1960s. In 1969, he founded Market & Opinion Research International (MORI), which became one of the most respected names in public opinion polling and social research. Under his leadership, MORI set high standards for methodological transparency and for engaging the wider public, policymakers, and the media in understanding what surveys reveal about society.

Beyond his leadership in the research industry, Sir Robert contributed extensively to civic and academic life. He served as Chancellor of the University of Kent, was active with the Ditchley Foundation, and played a leading role in the Magna Carta Trust’s 800th anniversary commemoration. These commitments reflected his consistent belief that the rule of law, open debate, and rigorous evidence are foundational to healthy democracies.

For WAPOR, Sir Robert’s passing represents the loss of one of our most distinguished leaders and champions. He combined the qualities of a practitioner, a scholar, a teacher, and a public communicator. His work demonstrated the power of public opinion research not only as a tool for understanding societies, but as a cornerstone of accountability and dialogue in democracies.

We extend our deepest condolences to Sir Robert’s family, friends, colleagues, and to the countless members of the research community worldwide who were inspired by his example. His legacy will continue to guide WAPOR and the profession he helped to shape.