NEW! Case Studies

Case Studies typically include the real-world problem of a client organization, client ideas and constraints, research design and analysis, and client use of the results with real-world outcomes. As this is a new format, please see below for WAPOR’s ideal case study framework that will be used in awarding a special prize for “Best Case Study” at the Toronto conference. Joint client/agency presentations are encouraged.

Best practice in documenting case studies (and the criteria for selecting the winner of the ‘best case study’ award), involve these elements:

  • Real-world problem client organization is attempting to solve
  • Specific ideas (if any) client wants to test
  • Constraints/opportunities imposed on the research design
  • Research design used (often involving multiple elements) and analysis plan
  • Key research findings and advanced analysis outcomes
  • Conclusions and recommendations as presented to client
  • Strengths/weaknesses of the research design
  • Client’s use of research, including description of other inputs to their decision-making
  • Real-world impacts/outcomes (ideally co-presented by client)